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What we do

Search Engine Optimisation (SEO)

Search Engine Optimisation (SEO) makes your site accessible to search engines and helps improve where you rank.

Ranking high in these organic results is vital in order to consistently drive high conversion traffic to your website.

What is SEO?

In its most basic form, it is about making sure your website is technically prepared to enable search engines to efficiently crawl your website and effectively communicate your site content. More complex approaches include content and audience targeting, keyword analysis and density, and technical optimisations to be seen more favourably by search traffic.

How Does The Artlab Approach SEO?

The Artlab provides holistic SEO services to enhance website accessibility, increase organic traffic, and secure visibility for B2B manufacturers within search results. Key services include technical SEO, content creation to drive enquiries, and targeted international and local search strategies.

Buyers increasingly put their questions to AI tools rather than a list of links. Being named in those answers is a related but separate job, and we cover it on our Answer Engine Optimisation page.

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Technical SEO Services

Site speed, semantic html and meta data. These are three driving forces we use to guide our technical optimisation services to ensure that a client’s website is best prepared for search engine crawlers and algorithm changes.

  • Page load and site speed optimisations
  • Meta data optimisations
  • HTML structuring and code validation
  • Monitoring and reporting
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Content Creation

Search engines love fresh, dynamic yet well structured content. We work with client’s internal marketing or management teams to create relevant, targeted, and high-quality content for websites and blogs to help drive organic traffic.

  • Building content pillars to target competitive search terms
  • Blog and news creation
  • Infographics and other designed elements
  • 3D models
  • Content uplifting
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International SEO

More UK companies are looking to expand into competitive, international markets. We work with our clients to set up their digital presences that are best optimised for their target markets, no matter where in the world they are.

Some of our international SEO services include:

  • Domain strategy and consulting
  • HREFLANG and other meta data optimisations
  • Content translation
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Local SEO Services

Local SEO is one of the most overlooked yet powerful approach to growing a business online. We make sure that all forms are filled, i’s are dotted and t’s crossed to make sure that our clients’ local presences are secure and easy to find. In other words we work with our clients to make sure their website matches their Google Business account and everything else in between.

Some of our local SEO services include:

  • Google Business / Bing registration and management / ongoing improvements
  • Local, relevant directory registration including Yelp, Yell and others
  • Social media registrations where necessary

Interested in Growing Your Business’ Online Presence with SEO?

Call 0161 974 0974 or contact us to talk about our packages and services.