What is SEO?
In its most basic SEO is about making sure your website is technically prepared to enable search engines to efficiently crawl your website and effectively communicate your site content. More complex approaches include content and audience targeting, keyword analysis and density, and technical optimisations to be seen more favourably by search traffic.
How Does The Artlab Approach SEO?
We take a holistic, long term approach to SEO with our clients to consistently increase traffic and help grow their businesses. This normally involves website technical reviews, keyword analysis and research, audience targeting, content creation and enhanced tracking and reporting.
Technical SEO Services
Site speed, semantic html and meta data. These are three driving forces we use to guide our technical SEO services to ensure that a client’s website is best prepared for search engine crawlers and algorithm changes.
- Page load and site speed optimisations
- Meta data optimisations
- HTML structuring and code validation
- Monitoring and reporting
Search engines love fresh, dynamic content. We work with client’s internal marketing or management teams to create relevant, targeted, and high-quality content for websites and blogs to help drive organic traffic.
- Blog and news creation
- Infographics and other designed elements
- Content uplifting
More UK companies are looking to expand into competitive, international markets. We work with our clients to set up their digital presences that are best optimised for their target markets, no matter where in the world they are.
Some of our international SEO services include:
- Domain strategy and consulting
- HREFLANG and other meta data optimisations
- Content translation
Local SEO Services
Local SEO is one of the most overlooked yet powerful approach to growing a business online. We make sure that all forms are filled, i’s are dotted and t’s crossed to make sure that our clients’ local presences are secure and easy to find. In other words we work with our clients to make sure their website matches their Google Business account and everything else in between.
Some of our local SEO services include:
- Google Business / Bing registration and management
- Local, relevant directory registration including Yelp, Yell and others
- Social media registrations where necessary