A Custom Website with an International SEO Focus

IPS Converters is a leading UK manufacturer of hand towels and wipes for healthcare and industrial markets.

Client Background

IPS Converters has over 50 years of experience manufacturing bespoke wiping solutions for the UK market, in industries varying from healthcare to aerospace. They approached us to redesign and build their website with the goal of helping them to expand more effectively into various regions, including Spain, France, Turkey and the Gulf region.

IPS Converters Website by The Artlab on a collection of devices.

“The Artlab worked hard to provide us with a professional and intuitive platform to grow our manufacturing business’ reach outside of the UK.”

Ian Davies, Director, IPS Converters

The Artlab Solution

As IPS Converters transitions into the international market, it was important to create a multilingual presence for them that was locally optimised. This was done by building a website that incorporated a specific multilingual template and appropriate language and hreflang tags to appropriately guide search engine crawlers to appropriate content

Fully Customised Wordpress Development

  • Multilingual Setup

    A bespoke, custom template was developed that allows for IPS Converters to create landing pages in both RTL and LTR styles and a variety of languages as they require them.

  • Fast Load Delivery

    With a minimalist coding framework, we were able to build IPS Converters’ website as lightning quick, improving user experience and speed index ranking.

  • SEO Priority

    Within 6 weeks of launch the Domain Authority of ipsconverters.com has already increased significantly and starting to rival their closest competitors.

  • Longform Case Studies

    At the request of IPS Converters, we created a custom layout for case studies that feature aesthetic and typographic design to increase user engagement and, ultimately, conversion.

Learn more about our web design services

We build search engine optimised, high performance websites. We’d be happy to discuss your next web project.

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