Hilltop Products is one of the UK’s leading manufacturers of heat shrink tubing, plastic cable ties and thousands of other cable management products.
Client background
Warrington-based Hilltop Products is one of the UK’s leading manufacturers and suppliers of cable management products. Whilst they serve larger trade clients in industries such as Aerospace and the Military sector, they also supply to smaller businesses and end consumers, taking advantage of the additional revenue opportunities created by having a strong online presence and eCommerce facility. With over 3000 products on offer, the sales potential is huge.
The Artlab solution
The Artlab updated Hilltop’s Magento eCommerce website in 2020, making it responsive, better optimised and improving the design to boost credibility and increase conversion rates. Ongoing work is being carried out to improve the content on the site and it’s search engine visibility.
We took over management of the Google adwords campaign and have worked hard to consistently improve the results and the ROI.
Instant PPC success
Prior to the completion of the Magento website, The Artlab gave Hilltop Products instant results by taking over the PPC campaign - boosting online revenue by more than 35% while reducing the costs associated.
The PPC team completely revamped an AdWords and Google Shopping campaign to spend less and earn more.
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Improved ROAS
The PPC team trimmed the Google AdWords fat, improving low quality score keywords and relevance across ad groups. This led directly to an increase in ROAS (Return On Ad Spend) from 76.44 in 2024 to 88.6 in 2025. A 16% increase.
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Boosted conversions
Through extensive negative keyword scouting (ie ensuring Hilltop's ads would only appear for those phrases that are more likely to lead to a sale) we were able to boost conversions leading to a huge increase in revenue.......
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Boosted revenue
The PPC campaign had an immediate impact on revenue, increasing PPC revenue by more than a third in the first six months (35% year on year).
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Cut cost per conversion
By creating improvements and streamlining across the board, The Artlab brought the cost per conversion down by roughly 20% on average across the year, a solid efficiency improvement
This is a fantastic result. We will be working ongoing on improving the website and SEO / Google Adwords with The Artlab.
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