Rochdale-based Hi5 Electronics manufacture and supply printed circuit boards.
In the past, the company had focused on offline activities such as trade shows and exhibitions; management felt that they had a good understanding of existing markets and customers.
Finding new business however, presented more of a challenge. Looking to reach new markets and potential customers, the team at Hi5 decided to invest in a web marketing strategy.
A new e-commerce website was designed and built by The Artlab, helping Hi5 communicate a more professional, credible brand and offering a sales facility online.
This project was followed by an organic search engine optimisation strategy and new, regular content delivered via a blog.
With The Artlab, Hi5 Electronics are now using a wider range of digital channels to drive enquiries and sales, including online PR, social media, PPC and email marketing.
The Artlab team quickly grasped what we do and what we were trying to achieve as a company. We felt that they understood us and our business very well.