As technology continues to advance at a rapid pace, the integration of 3D and related technologies into Google and e-commerce is becoming increasingly prevalent. In the coming year, we can expect to see a significant impact on search results as 3D, augmented reality (AR), virtual reality (VR), and extended reality (XR) become more widely adopted.
3D product models
One of the key ways that 3D and related technologies will affect search results in 2023 is through the use of 3D product models. This will allow consumers to view products in a more realistic and detailed way, providing them with a better understanding of the product before making a purchase. Google is pushing this as much as possible and claim that they’ve seen that people click on 3D images almost 50% more than static ones.
To this end, companies that adopt this technology first could help themselves to a bigger market share, leaving their competitors frantically playing catch up.
AR and VR tech in the online shopping experience
The use of AR and VR technology will enable consumers to virtually try on clothes and accessories, allowing them to see how the products will look on them before making a purchase. Already IKEA have been using this on their mobile app so users can picture their purchases inside their home but it’s also been used in search for to help expand the education value.
3D maps and Location-based Services
This rapidly-evolving tech will also hit local search results in 2023, through the use of 3D maps and location-based services. These technologies will allow users to quickly find and navigate to a specific location, making it easier for searchers to locate businesses and services in their area. In addition, the use of AR and VR technology will enable users to virtually explore and interact with their surroundings, providing them with a more immersive and engaging experience.
The world of XR (extended reality) will keep evolving next year, but here’s our pick o f what to keep your eye on.
The Artlab’s XR Round Up For 2023
- The integration of 3D product models into e-commerce will be a gamechanger, bringing the online shopper that bit closer to a real life shopping experience.
- The use of AR and VR technology will enable consumers to virtually try on clothes and accessories, allowing them to see how the products will look on them before making a purchase.
- 3D maps and location-based services will make it easier for users to find and navigate to specific locations.
- AR and VR technology will enable users to virtually explore and interact with their surroundings, providing them with a more immersive experience.
- The integration of 3D technology into search results will improve the customer experience and make it easier for businesses to market and sell their products.
- In manufacturing and related industries, 3D printing will revolutionise product prototyping and the development of new AR and VR applications could expand the potential uses of these technologies in industries like education, healthcare, and entertainment.
- The use of 3D in the gaming industry will continue to grow, providing players with more immersive and realistic experiences.
- The integration of XR technology into social media platforms will enable users to share more detailed and interactive content with their friends and followers.
These technologies have the potential to impact many other aspects of online search and commerce and we can expect to see further developments and innovations in this area in the coming years. While there are still challenges and limitations to be overcome, XR and 3D technology could herald the biggest revolution in search and e-commerce for some years.
From the point of view of boosting online sales and site referrals, the integration of 3D and XR into Google and e-commerce has the potential to greatly enhance the user experience and enable businesses to more aggressively market and sell their products. There’s no doubt it will give them the edge over their competitors.
Are you looking to boost your online presence with XR? We are able to access funding towards this work so please give us a call on 0161 974 0974.