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What we do

3D, XR and AI

Show them the thing, not a list of the thing

Interactive 3D, virtual showrooms and applied AI, built for manufacturers who sell products people need to understand before they buy.

Most industrial catalogues are organised by what a part is. Customers arrive thinking about where it goes, what it touches and what it has to survive. Letting someone turn a product on screen, or point at the assembly it belongs to, closes that gap faster than another page of specifications.

The example here is a live one. It is a component selector we built for a temperature sensor manufacturer, mapping six vehicle subsystems to the parts that suit them.

Immersive and 3D

Four things manufacturers ask us for most often.

  • Product visualisation

    Turn a product on screen, see it from any angle, open it up. For anything a photograph cannot explain.

  • Virtual showrooms

    Let a customer see how your product looks and fits in a realistic environment before they commit to it.

  • Product configurators

    Size, material, fitting and finish combined, with the price and lead time that follow from the choice.

  • Virtual factory tours

    Show buyers your capability without flying them in. Useful when the plant is the sales argument.

Applied AI, trained on what your business actually knows

A general model knows the internet. A fine tuned one knows your products, your part numbers and how your customers ask for them.

We train models on your own data so they answer like your most experienced person rather than like a search box. That covers support chat that can read a datasheet, an internal knowledgebase people will actually use, and tools that surface patterns in large sets of numbers without anyone writing a formula.

For manufacturers the obvious wins are round the clock answers to technical questions, and freeing experienced staff from repeating themselves.

It has to be quick, or it is decoration

3D on a website has a reputation for being slow and it has usually earned it. The models we ship are compressed geometry, no heavier than a couple of product photographs, and the page around them stays fast.

The other half of that is being findable. A clever tool locked inside itself is invisible to a search engine, so anything we build sits alongside real pages that can be read, indexed and linked to. You pay for it once and it should keep earning.

Is it worth it for you?

Sometimes the answer is no, and we will say so.

For some products, looking impressive is the commercial argument. A piece of engineering that took two years to design deserves better than three photographs on a white background, and a buyer who can turn it over on screen understands in seconds what a specification sheet takes ten minutes to explain. That is a real reason to do this, and we would not talk anyone out of it.

What does not work is a model with nothing behind it. The value comes from mapping products to the way customers actually think, so if nobody in the business can supply that information, the rendering alone will not earn its keep.

Worth doing

  • Customers describe the job, not the part number
  • The product is hard to photograph usefully
  • Options combine, so no table shows every variant
  • Spares need identifying from an assembly
  • You sell to people who cannot visit the factory
Probably not

  • A short catalogue people already know
  • Customers who reorder the same thing every time
  • Filters on a listing page would answer it
  • Nobody can supply the data behind the picture
  • The budget is better spent on photography first

Wondering whether this is worth it for you?

Tell us what you make and how customers describe what they are looking for. If the answer is a better filter rather than a 3D model, we will tell you that instead.

Talk to us